Up until 2002, Löwenbräu beer sold in American markets was brewed under license by Miller Brewing Company. Although it used the same "recipe" the taste did not live up to the original Munich brewed version. After 2002, Löwenbräu began directly exporting its beer from Munich vastly improving the quality for American drinkers.

Löwenbräu has been served at every Oktoberfest in Munich since 1810 and is one of only six breweries permitted to serve beer at the festival. During Oktoberfest, Löwenbräu brews a special beer called "Wiesenbier", a fresh, light amber lager made from wheat.